Marvin Gaye and Basketball

05Oct08

I stumbled into this Nike basketball ad, which struck a chord with me. I assume this one was just available online, simply because of the length of it. But hey, who needs TV anyway?
I am not a great basketball fan, but it must be Marvin Gaye’s voice which wins me over. I’ve never heard anyone sing Star [...]

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Tags: 2008, advertising, basketball, beijing olympics, marvin gaye, NBA, Nike, Nike Basketball

First Jordan

20Sep08

No no no. I didn’t forget about him! This is the first ever Jordan commercial by Nike. The story behind this is an example of Nike’s marketing brilliance. When Nike introduced the shoe in 1985, it was the first multi-coloured shoe on the court. The director of the NBA actually banned the shoe, because it [...]

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Tags: 1985, advertising, basketball, Jordan, jordan 1, jordan one, marketing, NBA, Nike, Nike Basketball, video