Bo Knows even more!

16Sep08

And here is the second commercial, that followed after the first one in 1990 on the first “Bo Knows…” ad.

Filed under: advertising   |  2 Comments
Tags: Nike, advertising, w+k, bo knows, bo jackson, bo, cross training, wieden and kennedy, jackson, 1990, video

Bo Knows

16Sep08

Time for a classic! Who doesnt know Bo? In 1989 and 1990 Nike ran a series of commercials featuring Bo Jackson. Jackson was the first, and as far as I know only, athlete to be a professional Baseball player and a professional (American) Football player in one year.
Perfect material for Nike to use him as the [...]

Filed under: advertising   |  Leave a Comment
Tags: 1989, ad, advertising, bo, bo jackson, bo knows, cross training, kennedy, Nike, video, w+k, wieden, wieden and kennedy