Marvin Gaye and Basketball

05Oct08

I stumbled into this Nike basketball ad, which struck a chord with me. I assume this one was just available online, simply because of the length of it. But hey, who needs TV anyway?
I am not a great basketball fan, but it must be Marvin Gaye’s voice which wins me over. I’ve never heard anyone sing Star [...]

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Tags: 2008, advertising, basketball, beijing olympics, marvin gaye, NBA, Nike, Nike Basketball

2008 Olympics

20Sep08

This is the commercial Nike used during the 2008 Olympics. Love the music music by The Killers (“All The Things I’ve Done), and the great mix of classic and contemporary footage. Another great piece of work by Nike and W+K… Keep ‘em coming please!
Enjoy!

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Tags: 2008, advertising, beijing olympics, courage, Nike, video

Take it to the Next Level

14Sep08

This campaign was used during the 2008 European Championships by Nike. The concept comes from 72 and Sunny, and this ad was shot by Guy Ritchie. For each competing Nike sponsored country a local version was shot featuring the national Teams. The complete campaign featured a great online part, where you could learn to take [...]

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Tags: 2008, 72 and sunny, advertising, EC 08, european championships 2008, football, next level, Nike, Nike Football, video