Archive for the ‘advertising’ Category

Today I learned that you mustn’t throw away your old, re-useable calendars.Why? It turns out that you can use the same calendar every 28 years… Everything is recyclable nowadays! Just so you know. Euro RSCG Milan has turned this fact  into a campaign for Italian environmental organization Legambiente.


Google, the company which on it’s own has revolutionized the way advertising works, is now switching to old school TV ads… This ad below will be aired during the Superbowl tonight: I must say I like the ad, but one question pops into my mind and keeps getting louder: Why is the company that is [...]


Do you love old ads? Then look no further! On Vintage Ad Browser you can currently search through 123.331 (and counting) print ads, sourced from multiple sources. Ranging from food to toys and from fashion to war-propaganda, it’s all there. A great source of inspiration, and loads of fun to browse. The browser was created [...]


If you’d got a budget of just $500 to promote an optics retailer except laughing? The guys at Mccann Erickson Israel took the challenge and show us the power of the web and creative thinking. Check out the movie below: Really smart. Compliments!!


Start Smoking

08Dec09

Dutch retailer Suit Supply is trying to play the controversy card in this attempt to sell more smokings. And they have done it in a pretty smart way. Now we wait until the complaints roll in, and the buzz picks up!


Piano Stairs

07Dec09

After posting on the Bottlebank Arcade earlier I was pointed to the other work done by The Fun Theory, especially the Piano Stairs. I forgot to post about it, but after bumping into it again I had to share it. Stimulating people to behave better is so easy, as long as you make it more [...]


Allthough this guerilla campaign was made for Xdress, an online store for cross dressing men, I think it might be the perfect solution for women tired of waiting in line for the toilet… Cheap, easy and memorable. Well done Spring Advertising.


Magic Smoke

26Nov09

Those must have been  some magic cigarettes! Striking to see how blunt  cigarettes advertising could be…


Nice!


This is a really nice case which proves crowdsourcing can be applied succesfully in any business. Even in advertising . Belgian telecom provider Proximus has used the crowds to create this commercial. Check out the movie below: Very nice.



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