Lego Architecture
I don’t know about you guys, but every time I pass a wall of Lego boxes in a toy store I get this urge to buy one. I remember standing staring at these walls for hours as a kid. Building complete villages, castles and pirate ships. Unfortunately I would be interrupted roughly by my mom or dad dragging me out, sometimes buying me (only) one of these boxes. Now that I can afford it, the temptation is still there and sometimes it almost irresistible. That why little nephews are so much valued I guess!
But Lego is going to serve us! After the techie Mindstorms they are now going to put put the Lego Architecture series. Great architects’ work and famous landmarks will be Lego’ed. In the Lego Architecture series you will be able to buy sets for building the Empire State Building, Chicago’s John Hancock Building and Sears Tower, and the Seattle Space Needle.
Perhaps the most exciting release are two buildings by the renowned architect Frank Lloyd buildings: The amazing Fallingwater and the Guggenheim Museum in New York.
Rumors are that the next series will include work by another achitectural legend Le Corbusier. Great stuff!
As Lego has proved before they are one of the companies succesfully tapping into their user communities. This series was created in collaboration with a Lego fanatic called Adam Reed Tucker. He is a part of Brickstructures Inc who have been building some amazing stuff. (Check it out here). Again, a great example of Lego turning into a platform for the creations of its users. Brilliant.
Filed under: art, marketing, Misc., web 2.0 | Leave a Comment
Tags: adam reed tucker, architecture, Brickstructures Inc., crowdsourcing, emipire state building, fallingwater, guggenheim, john hancock building, le corbusier, lego, mindstorms, platform, sears tower, web 2.0
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