Bo Knows

16Sep08

Time for a classic! Who doesnt know Bo? In 1989 and 1990 Nike ran a series of commercials featuring Bo Jackson. Jackson was the first, and as far as I know only, athlete to be a professional Baseball player and a professional (American) Football player in one year.

Perfect material for Nike to use him as the spokesperson for the cross-training shoes. Wieden and Kennedy came up with the commercial which is considered as one of Nike’s classic campaigns. The sentence “Bo Knows…” became very popular, and was used for all sorts of occasions and products, not always Nike related.

This is the first ad from 1989:

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Tags: 1989, ad, advertising, bo, bo jackson, bo knows, cross training, kennedy, Nike, video, w+k, wieden, wieden and kennedy